Singapore
Branded content – print
The target audience: O- and N-level students in Singapore and eligible international students
Our objective: Attract prospective students by building awareness of Nanyang Polytechnic and its diverse range of courses, and positioning NYP as the post-secondary tertiary institution of choice
What we do: Full scope of editorial, design and photography services, including conceptualisation, copywriting and editing
Singapore
Branded content (B2B) – print
Project: Singapore Passion Tours
The target audience: International travel trade and MICE partners
Our objective: Engage and inform with expert travel and lifestyle content to boost Singapore’s inbound tourism for Singapore Tourism Board
What we do: Concept development, full scope of editorial and design services for print including writing, research and design
Hong Kong
Branded content – print and digital
Project: Best in Hong Kong – A Traveller’s Guide
The target audience: International tourists (overseas prospects and in-country visitors to Hong Kong)
Our objective: Create a world-class travel guide to Hong Kong highlighting tourism experiences from an insider’s perspective on the behalf of Hong Kong Tourism Board
What we do: Concept development, full scope of editorial, design and photography services including copywriting in English, Traditional & Simplified Chinese, advertising sales and print production
Awards: Gold Award Winner 2018 ASTRID Awards for Design
Grand Award Winner 2017 ASTRID Awards for Design
Singapore
Branded content – print
Project: Singapore Garden Photographer of the Year
The target audience: Locals and tourists with an interest in nature photography and flora and fauna in Singapore
Our objective: Showcase the finest photographic record of Singapore’s natural environment on the behalf of NParks
What we do: Full scope of editorial and design services, from book conceptualisation to copywriting
Awards: Grand Award Winner 2016 APEX Awards
Hong Kong
Branded content – print
Project: Quality Healthcare Annual Report
The target audience: Internal and external stakeholders for Quality Healthcare Services
Our objective: Produce a bilingual 150th Anniversary Commemorative Coffee Table Book
What we do: We made use of the different writing directions available for the Chinese vs English text and applied this in a graphical way. We also introduced Scodix printing to a luxurious touch and feel element to the book.
Singapore
Branded content – print and digital
Project: The Graduate
The target audience: Members of NUSS and prospects
Our objective: Maintain engagement with existing NUSS members while seeking to resonate with younger prospects
What we do: Full scope of editorial, design and photography services, including copywriting and content calendar/story generation
Singapore
Branded content – print
Project: Caring magazine
The target audience: The local community and relevant stakeholders
Our objective: Educate and inform public about general health issues, showcase healthcare providers’ specialist expertise
What we do: Full scope of editorial, design and photography services including copywriting, infographics and translation (English and Chinese language versions)
Singapore
Branded content – corporate newsletter and eDM production
Project: Your CapitaLetter
The target audience: CapitaLand Commercial Trust (CCT) office tenants & prospects
Our objective: Providing CCT updates (buildings and/or initiatives), past and/or incoming news, events & activities, together with other lifestyle news. Also a channel which CCT connects with their tenants.
What we do: Research, ideation, copywriting, design of the eDM and newsletter
Singapore
Branded content – print
The target audience: Audi Singapore customers and prospects
Our objective: Build loyalty with the premium brand’s customers and deliver added value to ownership
What we do: Full scope of editorial, photographic and design services for a premium automotive and lifestyle magazine in print and online
Recent Comments