Branded content – corporate newsletter and eDM production
Project: Your CapitaLetter
The target audience: CapitaLand Commercial Trust (CCT) office tenants & prospects
Our objective: Providing CCT updates (buildings and/or initiatives), past and/or incoming news, events & activities, together with other lifestyle news. Also a channel which CCT connects with their tenants.
What we do: Research, ideation, copywriting, design of the eDM and newsletter