Integrated Marketing/PR Campaign (B2C) – digital and event
The target audience: Football community
Our objective: Brand awareness, trial and sales. An A-board was placed at the penalty corner capturing millions of eyeballs live in the stadium and on national and international broadcast. A 30-second TVC was also played in the stadium before and during half time. Yakult truck along with mascot to encourage sales and engagement.
Campaign period: Dec 2018