News

India
Integrated Marketing/PR Campaign (B2C) – social, digital, video, OOH and events

The target audience: Independent, curious travellers, singles and couples from 20s to 30s and over 50s from India

Our objective: Boost engagement, raise brand awareness and increase tourism numbers from the India market to Taiwan

What we do: Full scope of editorial and design services, newsletters, roadshow events, videography, social media posting and management (Facebook and Instagram), digital and advertising production (online ads, print advertorials, OOH, radio live read script).

Malaysia
Integrated Marketing/PR Campaign (B2C) – digital and event

The target audience: Football community

Our objective: Brand awareness, trial and sales. An A-board was placed at the penalty corner capturing millions of eyeballs live in the stadium and on national and international broadcast. A 30-second TVC was also played in the stadium before and during half time. Yakult truck along with mascot to encourage sales and engagement.

Australia / New Zealand PR
Integrated Marketing/PR Campaign (B2C) – social, digital, video, OOH, radio and print
Media buy campaign (B2C) – print and digital

The target audience: Independent, curious travellers, singles and couples from 20s to 30s and over 50s from Australia

Our objective: Boost engagement, raise brand awareness and increase tourism numbers from the Australia market to Taiwan

What we do: Full scope of editorial and design services, campaign concept, travel tv programme with Places We Go, social media posting and management (Facebook and Instagram), digital and advertising production (online ads, print advertorials, OOH, radio live read script). Media buy campaign concept in malls, trams and busses.

View episode 1 and episode 2 here