Singapore
Branded content – print
The target audience: O- and N-level students in Singapore and eligible international students
Our objective: Attract prospective students by building awareness of Nanyang Polytechnic and its diverse range of courses, and positioning NYP as the post-secondary tertiary institution of choice
What we do: Full scope of editorial, design and photography services, including conceptualisation, copywriting and editing
Singapore
Branded content – digital
Project: myAudiworld
The target audience: Audi Singapore customers and prospects
Our objective: Build loyalty with the premium brand’s customers and deliver added value to ownership
What we do: Full scope of editorial, photographic and design services for a premium automotive and lifestyle online portal
Hong Kong
Branded content – print and digital
Project: Best in Hong Kong – A Traveller’s Guide
The target audience: International tourists (overseas prospects and in-country visitors to Hong Kong)
Our objective: Create a world-class travel guide to Hong Kong highlighting tourism experiences from an insider’s perspective on the behalf of Hong Kong Tourism Board
What we do: Concept development, full scope of editorial, design and photography services including copywriting in English, Traditional & Simplified Chinese, advertising sales and print production
Awards: Gold Award Winner 2018 ASTRID Awards for Design
Grand Award Winner 2017 ASTRID Awards for Design
Singapore
Branded content – digital, blog, social media and video production
The target audience: Car buyers in Singapore, families and individuals who lead active lifestyles
Our objective: Produce blog content to introduce the full range of Mitsubishi cars in a fresh, localised lifestyle context. The blog features a range of different content pillars that align with Mitsubishi’s brand values.
What we do: Copywriting, videography, production and digital distribution.
Watch video here
Singapore
Branded Content – digital and video production
The target audience: Prospects for DBS Treasures, DBS Bank’s premium banking service designed for clients with a minimum in deposits and/or investments of SGD350,000
Our objective: Generate leads for DBS Treasures. Produce financial content that is informative and educational, while localised and relevant for Singapore market.
What we do: Ideation, copywriting, design, storyboarding, art directing, videography and production
Singapore
Branded content – digital
Project: BiZQ
The target audience: SBF members (business owners, senior management and SMEs) plus other Singapore stakeholders
Our objective: Offer SBF members exclusive insights and expert analysis covering economic trends, business news and trade and investment opportunities
What we do: Full scope of editorial, design and photography services for digital magazine. Design and development of EDM and online edition of magazine. To view website click here
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