Taiwan Tourism Bureau Australia
Australia / New Zealand PR
Integrated Marketing/PR Campaign (B2C) – social, digital, video, OOH, radio and print
Media buy campaign (B2C) – print and digital
The target audience: Independent, curious travellers, singles and couples from 20s to 30s and over 50s from Australia
Our objective: Boost engagement, raise brand awareness and increase tourism numbers from the Australia market to Taiwan
What we do: Full scope of editorial and design services, campaign concept, travel tv programme with Places We Go, social media posting and management (Facebook and Instagram), digital and advertising production (online ads, print advertorials, OOH, radio live read script). Media buy campaign concept in malls, trams and busses.