Leadership Team

With over two decades of experience spanning multiple industries and cultural backgrounds, Jivesh brings a wealth of expertise. He has successfully led integrated marketing strategy and communication teams within prominent multinational corporations in the country. Throughout his career, Jivesh has held various roles encompassing marketing, strategy, and operations, gradually expanding his responsibilities and gaining a holistic understanding of organizational dynamics.

Jivesh’s educational background includes completing the Leadership Development Program from IIM Bangalore, an MBA from Punjabi University, and he is currently pursuing a PhD from Thapar University. He has contributed his skills and knowledge to renowned organizations such as Nissan, Toyota, JCB, NIS Sparta, Hero Mindmine, and Shree Cements. Additionally, Jivesh has served on the board of several start-ups, providing valuable executive and advisory support.

A seasoned and accomplished professional with 25 years of extensive experience across the Telecom, Handset, Hospitality, and Marketing sectors. Proven expertise in driving growth, enhancing brand presence, and developing strategic partnerships. Adept at sales leadership, market development, product management, and customer relationship management. Strong track record of leveraging industry knowledge to achieve operational excellence, optimize processes, and build lasting customer relationships across multiple sectors. A results-oriented leader with a deep understanding of cross-industry dynamics and an ability to adapt strategies to meet ever-changing market conditions.

Media Marketing professional with over 12 years of experience in creating go-to-market strategy for brands across media platforms in varied categories. Strong credentials in media planning, consumer insights and designing communication strategy. Attention to detail and client focus being key strengths leading to exponential professional journey. Handled categories like Alco-bev, Fashion Lifestyle, Hospitals, Tourism etc.

As a General Manager- Planning & Project Management at Newbase, Tulika has handled numerous media projects across SEA markets providing extensive detailed media planning & content solutions to clients

Sujata is a dynamic and accomplished professional with 5 years of experience in client acquisition, pitching, relationship management, and business development. As the youngest member of our Marketing team, she has gained significant expertise in the telecom industry, leveraging social media platforms to create targeted marketing strategies that deliver impactful results. She has a proven track record in affiliate marketing, particularly in the MENA and African regions, and played a key role in helping businesses expand their digital presence and optimize their marketing efforts.

In addition to her marketing expertise, Sujata has exposure in the print media industry, which has given her valuable insights into traditional media marketing and operational strategies. At Newbase, she focuses on new client acquisition while managing and nurturing long-term relationships with existing clients. Known for her excellent communication, problem-solving skills, and ability to deliver tailored strategic solutions, Sujata is dedicated to driving business growth and cultivating successful, lasting partnerships.