Thailand
Media buy – print
The target audience: Foreign travellers to visit Thailand
Our objective: To gain the number of visitors/travellers to Thailand
What we do: Advertising display in inflight magazines such as Qatar Airways, China Airline, Etihad Airways, Eurowings, Japan Airlines
APAC
Media buy – print, Financial Times
The target audience: High net-worth individuals
Our objective: Long-term brand awareness
USA
Media buy – digital
The target audience: Attract affluent guests, businessmen, entrepreneurs, investors and long-stay groups
Our objective: To provide the information as well as attract the target audiences regarding the offered benefits, privileges, rights and services to them
What we do: Do campaign branded content with the New York Times
Australia and Thailand
Media buy – print
The target audience: Leisure travellers from Australia and Thailand
Our objective: Create brand awareness
International
Media buy – digital
The target audience: Local and international businessmen, investors in industrial manufacturing
Our objective: To gain the number of visitors and exhibitors
What we do: Full scope of programmatic solutions for ICE, CCE event and Inter Airport event
Malaysia
Media buy – digital, BBC.com & BBC News App
The target audience: Affluent & high net worth individuals, c-levels, business leaders, auto enthusiasts, luxury good consumers
Our objective: To create awareness on the newly launched BMW 8 Series
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