Singapore
Social media influencers, Instagram & Facebook
Our objective: Generate awareness and trial for Book Depository for a KOL promo campaign to tap audiences who have strong affinity towards the brand. Partner with KOLs who are known avid reader or whose content strongly revolve around their children’s well being and education.
What we do: The campaign generated a reach of 137,402 from a target of 49,819. Total campaign engagement rate was around 15.93% from a total of 12,488 engagements.
Philippines and SEA
Media buy – digital
Our objective: MasterCard More Fun for Everyone Campaign in Philippines
What we do: Premium digital buy into key news sites and consumer sites with banners and skinnings generating approx. 3.9 million impressions with an average CTR of 0.15
Hong Kong
Media buy – digital
Our objective: Disneyland hiring event campaign
What we do: To create awareness for hiring event
Singapore
Programmatic
Our objective: Generate TA interest on careers in AMEX and to drive recruitment for job placements
What we do: Campaign performed well with combined impressions of more than 3.5 million impressions with a CTR of 0.72%, higher than most industry benchmarks.
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